Situation
The opportunity required a commercially grounded view of route logic, partner alignment, bilateral realities, and how to package the initiative for decision-makers and potential backers.
Approach
- Helped frame the market thesis around practical traffic flows and route relevance rather than aspiration alone.
- Connected commercial planning with regulatory and execution considerations early in the process.
- Structured investor-facing and executive-facing materials to support internal alignment and next-stage discussions.